Vancouver Island Symphony: Economic Impact Assessment

To explore the economic contribution of the Vancouver Island Symphony to the region, and to highlight any effects the global economic recession may have had on patron participation, Patricia was engaged to design and implement an Economic Impact Assessment and to conduct a perception audit with key stakeholders. The outcomes of this assessment helped guide the board’s decision-making for the 2011-12 season, and continues to impact the organization today. Patricia also led a key message development and branding session with the Symphony, and continues to advise on and develop their marketing and communications materials.

“Patricia’s understanding of performing arts and other arts disciplines sets her apart from many consultants working in our area. Vancouver island Symphony looks forward to the opportunity of once again working with Ms. Huntsman on future projects.” – Margot C. Holmes, Executive Director